EQ Bank
What it is
A digital bank started in 2016 focused on no-fee and high interest bank accounts for Canadians.
Let's go deeper ↓
The problem it solves
Problem
Still using the bank account your parents opened for you in middle school? Paying $9 a month and earning peanuts?
Solution
EQ Bank offers Canadians an alternative: no fees and better interest rates.
Zoom in
Here are some notable stats, accolades, and news you should know:
Vitals
- Part of Equitable Bank
- Founded in 2016
- 540,000+ customers
- $9 billion+ in deposits (To put it in perspective: that’s more than Aritzia’s market cap)
Did you know?
- Had a major marketing campaign with Schitt's Creek stars Eugene and Dan Levy
Trending up
- Recently opened two new office spaces:
- Named a Brand of the Year in 2024
- Metrics are up and to the right:

My take
EQ Bank has grown fast – in customers, deposits, brand, and office footprint.
Looking at the graph above – in less than a decade, they’ve 20x’d their customer base and 9x’d their deposits. Huge growth.
And that new downtown tower? It’s not to make room for a few extra hires. It’s a bet on the next chapter; an investment in the next stage of growth – one I think they can get to. Here’s why:
- They’re addressing a paint point.
People are tired of bank fees and earning next to nothing in interest.
EQ Bank offers the opposite – and that’s enough to get people to consider switching. - They’re still small.
With just over half a million customers in a country of 40 million, they’ve barely scratched the surface.
There's a major amount of the market left to capture.
That said, cracking the Big Six’s 90% market share won’t be easy. Bank accounts are sticky and switching isn't common – ahem, that savings account from grade 8 still kicking around?
But so far, EQ Bank has made it work – with nearly a decade of success to back it up.
Bottom line
This is a company that’s growing significantly in the banking space and worth a closer look.
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